|
|
|
|
Today, The Statement SofaIn her mountain retreat, Kendall Jenner embraced a bold floral sectional upholstered in Lee Jofa’s legendary Hollyhock pattern--a fearless, confident choice that anchors the entire living room. It’s playful. It’s cozy. It’s unapologetically granny chic — and it works beautifully. |
After years of quiet greyed neutrals and minimalist mountain interiors, this feels like a shift: charm, color, and personality are welcome back. |
|
Hollyhocks Handblock Linen in Lemon and Aqua Photo Source: Lee Jofa |
|
A Little History: Why Hollyhocks Handblock EnduresHollyhocks Handblock is one of the most beloved floral patterns in design history. First introduced in the 19th century and later produced by Lee Jofa, it has been printed almost continuously for more than a century — still made using traditional hand-block techniques. Designers from Mario Buatta to Joy Moyler have used Hollyhocks generously, wrapping entire rooms in it. As one Lee Jofa creative director famously said, “It’s never left the hand-block tables for a hundred years.” That kind of staying power doesn’t happen by accident. |
|
|
|
|
offers a modern update with larger scale, contemporary palettes, and even little pine sprigs woven into the design — perfect for cabins (with a matching wallpaper, too) |
|
|
|
|
|
Hollyhocks in Sage/Rose, above. . Pendleton Blanket, below. |
|
|
|
|
|
|
|
|
|
|
|
|
|





















